New Product Hits & Misses With over 50000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15000 new products every year consumers need to know what’s out there! So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new! SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for …